What does the basic setup include?

Our basic setup for the migration from Universal Analytics (UA) to Google Analytics 4 (GA4) covers the fundamentals of tracking and reporting within the GA4 environment. Here’s what this includes: Standard Page/Screen Tracking: GA4 will be configured to automatically capture all pageviews or screen views within your website or application. This ensures that you continue … Continued

How do I keep track the same metrics?

Migrating from Universal Analytics (UA) to Google Analytics 4 (GA4) does involve some changes in the way metrics are defined and tracked, due to the different data models these two versions use. However, we aim to preserve the integrity of your data tracking by mirroring your UA setup as closely as possible within the GA4 … Continued

Will I lose data?

The migration from Universal Analytics (UA) to Google Analytics 4 (GA4) does not inherently result in data loss, provided you take the appropriate steps ahead of time. If you act before the July deadline, you can preserve your data flows effectively.

What do we need to operate the migration?

To carry out the migration from Universal Analytics (UA) to Google Analytics 4 (GA4) efficiently and effectively, we require the following: Access to Your Analytics Account: This is crucial to thoroughly understand your current analytics setup, perform a comprehensive audit, and identify any potential issues that might affect the migration process. By reviewing your UA … Continued