Can you migrate data from Universal Analytics (UA) to Google Analytics 4 (GA4) ?
No, the migration from Universal Analytics (UA) to Google Analytics 4 (GA4) doesn’t allow for direct data transfer or data migration in the conventional sense. The underlying structure of GA4 differs from UA, making it incompatible to simply “shift” data from one to the other. Each version of Google Analytics has a different data model, … Continued