The Ultimate GA4 Migration Pack

We’ve got your back!

The Google Analytics 4 deadline for standard properties is on July 1st, 2023. Still unsure how to migrate? Our expert team can oversee the entire process for you with GA4 Migration Pack, from initiating your GA4 account to assuring a fluid transition of you data.

  • Experience an effortless shift from Universal Analytics to GA4 through our specialized services.
  • Entrust our experts with the technical complexities and unlock the full potential of your data.
  • Full Stack Migration including GA4 basic setup will be completed, with a delivery time of 48 hours*. Working days & upon validation of migration scope

*Working days & upon validation of migration scope

Activate Our All-In-One Migration Solution


Audit of your current UA configuration. This audit aims to pinpoint poential obstacles and opportunities for your migration to GA4.

Custom Action Plan

Following the audit, our team of experts will devise a specific action plan tailored to your unique needs.

Migration & Set up

Taking care of the complete migration process, and suggesting effective, implementation strategies for optimal utilization of GA4 with basic GA4 set up.

Activate the Ultimate GA4 Migration Pack Now!

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    Limited Offer

    July 2023
    2 500 / Website
    • Audit
    • Custom Action Plan
    • 48h Full Migration & Basic Set Up

    Regular Offer

    After 31th July 2023
    4 500 / Website
    • Audit
    • Custom Action Plan
    • 48h Full Migration & Basic Set Up

    Q&A - GA4 Migration

    Can you migrate data from Universal Analytics (UA) to Google Analytics 4 (GA4) ?
    No, the migration from Universal Analytics (UA) to Google Analytics 4 (GA4) doesn’t allow for direct data transfer or data migration in the conventional sense. The underlying structure of GA4 differs from UA, making it incompatible to simply “shift” data from one to the other. Each version of Google Analytics has a different data model, with GA4 being more event-based and flexible compared to UA. Data Backup Solutions: We can also discuss other solutions to back up your UA data, such as creating data warehouses or using third-party tools that can store your data for long-term access and analysis. It’s important to note that GA4 starts collecting data from the point of setup, so the sooner you transition, the more data history you’ll accumulate in GA4. While GA4 doesn’t offer a historical data view in the same way UA does, its enhanced measurement and reporting capabilities offer a wealth of valuable insights moving forward.
    How do I keep track the same metrics?

    Migrating from Universal Analytics (UA) to Google Analytics 4 (GA4) does involve some changes in the way metrics are defined and tracked, due to the different data models these two versions use. However, we aim to preserve the integrity of your data tracking by mirroring your UA setup as closely as possible within the GA4 framework.

    What do we need to operate the migration?

    To carry out the migration from Universal Analytics (UA) to Google Analytics 4 (GA4) efficiently and effectively, we require the following:

    1. Access to Your Analytics Account: This is crucial to thoroughly understand your current analytics setup, perform a comprehensive audit, and identify any potential issues that might affect the migration process. By reviewing your UA configuration, we can ensure that all necessary metrics, dimensions, events, and other configurations are properly migrated to GA4. Additionally, we will use this access to set up the GA4 property, transfer data, and verify the successful migration once it’s complete.
    2. Access to Tag Manager (If in Use): If you’re using Google Tag Manager or any other tag management system, we need access to ensure the proper setup of new GA4 tags and configuration settings. This includes creating or updating tags, triggers, and variables as per the GA4 setup. It’s also necessary to ensure that all tracking codes (such as event tracking, conversion tracking, etc.) are correctly migrated and functional in the new GA4 environment.
    What does the basic setup include?

    Our basic setup for the migration from Universal Analytics (UA) to Google Analytics 4 (GA4) covers the fundamentals of tracking and reporting within the GA4 environment. Here’s what this includes:

    1. Standard Page/Screen Tracking: GA4 will be configured to automatically capture all pageviews or screen views within your website or application. This ensures that you continue to receive data about the overall traffic on your platform, the behavior of users within your site or app, and their journey through your digital environment.
    2. Event Tracking Setup: GA4 is designed around an event-based tracking model, which makes it more flexible and comprehensive than UA. The basic setup includes configuration of standard interactions (events) that GA4 can automatically track, such as page scrolls, video plays, link clicks, and more.

    Please note that this basic setup does not include e-commerce tracking, or advanced data manipulation and configuration concepts, such as setting up complex conversion tracking, custom dimensions or metrics, or advanced analysis reports. These would be part of a more advanced or customized GA4 setup, which we would be happy to discuss based on your needs.

    Will I lose data?

    The migration from Universal Analytics (UA) to Google Analytics 4 (GA4) does not inherently result in data loss, provided you take the appropriate steps ahead of time. If you act before the July deadline, you can preserve your data flows effectively.