For brands
Digital Marketing is going through profound changes, partner with us to stay ahead.
Today’s consumer landscape is rapidly evolving, driven by high connectivity and radical technological evolutions. The road to success for brands is paved with challenges related to webbrowser limitations and strict legislation around data privacy. Count on us to guide you through today’s complexity, we amplify your marketing through data and technology, in a privacy safe way.
Solutions
Programmatic in-housing
Are you looking for full control, transparency and data ownership when it comes to your digital marketing? Depending on your specific situation, we can advise on the best in-housing model to meet your expectations. We provide tools, people and processes.
Find more information on FUSION by Programmads HERE
Platform licensing
Are you looking to acquire programmatic platform access? We partner with Google Marketing Platform and Amazon Adtech to provide you with access to the most powerful programmatic platforms at competitive rates. We set up and configure your environment, we help you onboard and we connect it with your existing Madtech infrastructure to allow for seamless activation.
Data management services
Do you need help in capturing, connecting, analyzing or activating your data? Count on us to maximize the impact on your most important business metrics, by building the most secure data pipelines. We are Google Big Query experts, however we also feel comfortable working in Microsoft Azure – or Amazon Web Services cloud environments.
Web analytics services
With a clearly defined measurement plan, you can make smarter decisions about how you use your media data to optimize your marketing strategy. We provide a range of services to help you get a better understanding of your websites and applications.
Services include (but not limited to):
- Data layer configuration
- Universal Analytics to GA4 transition
- GA4 privacy and compliancy configuration
- Reporting Use case set up
- Backfill historical GA data
Platform training
Count on us to increase the skills and the knowledge of your internal marketing team. Our training sessions help your team members maximize their skillset and become knowledge experts to increase their value to your business and help drive growth. We can provide hands-on platform training as well as strategic knowledge sessions around hot industry topics (GA4, Cookieless, Programmatic Marketing, Media Mix Modeling, etc).
Why Programmads?
Proven expertise
We are official EMEA Sales Partner for multiple technologies such as Google Marketing Platform, Tealium, Contentsquare, Observepoint and Channable.
Data management best practices
We apply best practices and all the necessary technical operations to improve the return of your marketing plans.
We focus on your challenges
Our aim is to help you to make an impact on your most important marketing- and business objectives such as improve ROAS, customer retention, increase customer lifetime value and others.
Building bridges with your stakeholders
Aligning planets can be complex, we help you to involve and connect with all the necessary stakeholders to realize your data strategy.