Programmatic advertising has become a key growth driver for agencies, but access to it often remains out of reach. As a leading European AdTech company, we offer an innovative solution with the launch of Programmads Trading—a white-label trading desk service exclusively tailored for agencies.
The innovation behind Programmads Trading lies in its comprehensive campaign management, from initial strategy to continuous optimization. Agencies benefit from a turnkey service that includes:
Programmads Trading supports all types of programmatic inventory and advertising formats, including Connected TV, DOOH (Digital Out-of-Home), display, video, and native. This flexibility ensures agencies can meet a variety of client objectives and expand their service offerings with ease.
Furthermore, this model guarantees frictionless collaboration. We act solely as a technological and operational provider, avoiding any conflicts of interest, so agencies can focus on their creativity and client relationships.
Programmads Trading is more than just a technical solution—it’s a vision. A vision of programmatic advertising that is accessible, scalable, and tailored to agencies of all sizes. With this service, we pave the way for a future where every agency can adopt advanced advertising technologies without financial or technical barriers.
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