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The Google Marketing Platform (GMP) is a comprehensive suite of solutions designed to help small, medium and large businesses run effective programmatic campaigns using data from multiple sources. The GMP stack, combined with advanced analytics measurement, helps agencies and advertisers improve their marketing efficiency. The suite includes a Demand Side Platform (DV360), Google Analytics, Campaign Manager (CM360 - the ad server), Search Ads 360 for advanced search engine marketing capabilities and other powerful tools such as Tag Manager 360.
The Google Marketing Platform plays a key role in the AdTech landscape by providing a comprehensive solution for digital marketing, particularly in programmatic advertising. One of the key strengths of the Google Marketing Platform is its ability to leverage Google’s extensive user data. This capability enables highly targeted advertising, ensuring that ads reach users who are most likely to be interested in your products or services.
At Programmads, we are proud to be one of the few selected Google Marketing Platform Sales Partners specialising in programmatic advertising and data management. This market leading, cutting-edge technology stack is part of our offering because of its integration of analytics and advertising tools, enabling data-driven strategies, optimized performance, and enhanced targeting, resulting in improved marketing efficiency and results.
As an EMEA Google Marketing Platform Sales Partner, we offer exclusive access to the full suite of tools, including Google Analytics 360, Display & Video 360, Search Ads 360, Campaign Manager and GTM 360. These industry-leading solutions enable you to drive data-driven marketing strategies, optimise campaign performance and increase ROI.
We provide both licensing access to these tools, as well as advanced support. We help our customers get fully equipped and operational by providing vision, training, support and operations to ensure success. So whether you are just looking to access to these tools, or you need a 360 support plan in order to help you maximize the full potential of this stack, we'll provide you with a customized solution.
Discover the Google Marketing Platform suite.
Campaign Manager 360 is an ad management tool or Ad Server that helps manage, measure and optimize digital campaigns. It offers detailed reporting and insights for tracking performance across channels.
Analytics 360 helps improve the user experience by analysing interactions, offering built-in automation, predictive insights and seamless data and measurement integration with other Google advertising tools for effective data management and reporting.
Display & Video 360 is a media buying platform for managing programmatic campaigns across display, video and many other formats including audio and connected TV. It uses real-time bidding to efficiently reach target audiences and provides analytics.
Search 360 helps manage search advertising campaigns across different search engines. It streamlines the creation, optimization, and reporting of search ads for improved performance.
Tag Manager 360 simplifies managing tags and tracking pixels on websites. It allows quick updates to tracking codes without needing to change website code, enhancing data collection.
Find out more about our Trading Services.
Find out more about our Licensing Services.
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Find out more about our Consulting Services.
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