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Formerly named Xander, Microsoft Invest is a demand-side platform designed for the future of video advertising. With its advanced DSP platform and focus on data-driven results, this solution enables you to engage audiences across multiple screens and achieve significant business outcomes.
Key benefits of Microsoft Invest include the access to exclusive audiences, enhanced campaign planning, and a premium CTV & Gaming Advertising capabilities
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Microsoft Invest is a pivotal player in the adtech ecosystem, enabling brands to reach highly engaged audiences programmatically through its distinctive assets, including Bing, LinkedIn and the entire Microsoft Network. With access to over a billion users and 900 in-market audience segments, Invest empowers brands to implement bespoke omnichannel strategies. It also provides robust tools for running targeted, data-driven campaigns across premium inventory.
We integrated Invest into our martech stack because, in addition to its Microsoft-proprietary data sets and ad network, it enables buyers to create custom bidding algorithms that enhance existing optimisation through the Data Science Toolkit. Its open and well-documented enterprise APIs allow us to develop proprietary solutions using robust log-level data. Invest helps buyers engage directly with audiences, prioritising engagement over specific devices.
As a Microsoft Advertising Partner, we offer exclusive access to a cutting-edge programmatic advertising tool. The integration of Invest with Microsoft audiences presents unique targeting opportunities that are not only exciting today but also indicative of the future potential of our programmatic solutions.
Both licensing solutions and advanced support. We help our customers get fully equipped and operational, providing the training, vision and operations to ensure success. If you're an experienced advertiser or agency in need of a licence, we're here to help. If you're looking for an expert Google Marketing Platform consultant to help you maximise the potential of each tool, we can help with that too.
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These key features helps advertisers to experience new growth.
They provide an easy-to-use, visual method for discovering and activating deals, offering access to carefully curated premium deal catalogs and enhanced visibility into inventory like never before.
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Access over a billion users through Microsoft’s valuable audience segments, including millions you might not reach through other platforms.
Engage audiences across all screens and leverage their marketplace for premium inventory, whether from direct publishers on Monetize or through robust integrations with major SSPs.
Find out more about our Trading Services.
Find out more about our Licensing Services.
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Find out more about our Consulting Services.
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