Enhance your advertising strategy with Programmads curated deals

A French digital agency won a pitch last year for an insurance advertiser. They required a straightforward implementation of programmatic advertising within their multi-channel campaigns, especially considering the advertiser's very limited budget.

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Programmads developed a "turnkey solution" to allow agencies to access curated internal deals across CTV, display, video, and native channels. This innovative solution was rolled out to all agency partners and immediately captured the interest of a leading French digital agency. Drawn by the ease of access and the assurance of a premium advertising environment, they swiftly adopted this solution to enhance the effectiveness of their campaigns.

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Programmads took the lead in briefing the client and crafting a bespoke deal for them, integrating it into their DV360 license. They opted for a RON Native deal, utilizing Google audiences (Socio Demo). We ensured a seamless launch with daily follow-ups, guaranteeing optimal performance for our end client.

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The French digital agency activated native deals from various publishers, enabling a comparison of effectiveness. The results were striking: our curated deals achieved an average CTR of 0.39% compared to 0.11% from competitors' deals. Despite the campaign not focusing on conversions, our deals resulted in 6 conversions, while others produced none. Impressed by the performance, the client allocated 75% of their budget to Programmads' curated deals.

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