Programmads announces the launch of its new unified platform : AdSecura

Programmads, a European AdTech partner, announces the launch of AdSecura, a new platform designed to centralize and enhance the management of digital campaigns by integrating its existing tools: AdKeeper, BudgetKeeper, Tag Monitor and ADAM.

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With a presence in seven European countries, AdSecura represents a significant advancement in the digital advertising landscape, offering agencies and advertisers a unique solution for supervising and optimizing their advertising expenditures. This platform ensures the quality and efficiency of operations through its innovative features. As such, AdSecura positions itself as an indispensable guarantee of reliability.

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Overview of the four tools integrated into the platform:

• AdKeeper: This tool ensures quality control of campaigns, allowing real-time detection and correction of anomalies. It includes instant notification features to prevent setup errors and centralize campaign parameters, thereby facilitating overall management.
• BudgetKeeper: Launched in March 2023, BudgetKeeper allows for controlling and managing advertising expenses through real-time alerts and an automatic bidding pause system, thus preventing budget overruns and costly mistakes.
• Tag Monitor: With its real-time notification system, this tool alerts you to any irregular activity regarding campaign tracking, enabling quick resolution of tracking issues and preventing data loss.
• ADAM: A conversational agent based on advanced Natural Language Processing (NLP) technology, this tool is designed to provide clients with precise technical information and rapid responses to operational questions related to AdTech tools. ADAM integrates seamlessly with major platforms of the Google Marketing Platform, including DV360, Google Analytics, Campaign Manager, Search Ads 360 and Tag Manager, as well as Amazon’s DSP and Adserver, Xandr and Adform.

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Programmads plans to continue developing and integrating new tools within the AdSecura platform to continuously enrich its functionalities and meet the evolving needs of the market.

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“AdSecura is the result of our ongoing commitment to innovation and excellence in the AdTech field. By bringing together AdKeeper, BudgetKeeper, Tag Monitor, and ADAM under one platform, we offer our clients an array of integrated services to master all facets of their programmatic advertising campaigns,” said Gaetan Godart, Managing Director at Programmads.

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With the launch of AdSecura, Programmads reaffirms its role as a pioneer in the AdTech sector, offering solutions that not only meet the current needs of marketers but also prepare them for future challenges.

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About Programmads

Programmads, recognized as the only Belgian company certified as a Google Marketing Platform - Sales Partner, specializes in assisting marketing agencies and advertisers with the integration and use of Adtech tools. With offices in Brussels, Paris, Madrid, and Warsaw, it offers two main services to its European clients: Programmads Licensing, which provides comprehensive Adtech tools along with training and technical support, and Programmads Consulting, focused on programmatic buying and analytics consulting.