Programmads welcomes Kate Boogaerts as new Head of Client Services EMEA

After nearly six years in Dublin, where she initially joined Meta to help build out the Benelux region before transitioning to Head of Sales Mid-Market DACH Services, Kate returns to Belgium to join the headquarters of Programmads.

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This strategic addition comes at a time of continuous growth for Programmads, with a commercial presence in over 10 European countries and a portfolio of more than 100 active clients. Kate’s expertise in commercial management and client relations, combined with her international experience will strengthen Programmads' efforts in becoming a leading European Adtech partner dedicated to agencies and advertisers. As the AdTech industry continues to expand, the company aims to position itself as a key partner in the European landscape.

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Kate says: "I’m thrilled to be joining Programmads at such a pivotal time in its journey. During my time at Meta, I've seen firsthand how effective data-driven strategies and innovative ad solutions can help businesses reach their full potential. I look forward to fostering strong partnerships, driving client success, and contributing to the company’s continued growth across Europe. Returning to Belgium not only marks an exciting new chapter for me professionally, but it also allows me to reconnect with previous contacts and networks — something I’m very much looking forward to."

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About Programmads

Programmads, recognized as the only Belgian company certified as a Google Marketing Platform - Sales Partner, specializes in assisting marketing agencies and advertisers with the integration and use of Adtech tools. With offices in Brussels, Paris, Madrid, and Warsaw, it offers two main services to its European clients: Programmads Licensing, which provides comprehensive Adtech tools along with training and technical support, and Programmads Consulting, focused on programmatic buying and analytics consulting.