Programmads Trading: streamlining programmatic access for agencies

Programmads, providing AdTech consultancy, expands its service offering towards agencies with the launch of Programmads Trading, a white-label programmatic buying solution.

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Building on its existing “Licensing” proposition, which is meant for agencies already active in programmatic advertising looking to equip themselves with AdTech tools (including Google Marketing Platform, Amazon DSP, Microsoft Advertising, and Adform), Programmads is introducing a new service for all agencies that don’t have the volume, the technology or the expertise to internalize programmatic buying.

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This initiative addresses a critical need for agencies: to overcome the initial hurdle in the complex world of programmatic advertising. Faced with the challenges of selecting the right resources, technologies, and media inventories, Programmads Trading is designed to ease this transition, assisting agencies in purchasing programmatic campaigns easily and confidently by eliminating the initial barriers to entry.

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As a full-service AdTech partner, Programmads supports agencies and their advertisers at every step of their programmatic advertising journey. Programmads Trading, exclusively available to agencies, facilitates the purchase of programmatic advertising. Central to this offering is Programmads’ ambition to bring agencies closer to advanced programmatic technologies. By demystifying access to AdTech and providing the necessary tools and expertise, Programmads Trading aims to assist agencies in gradually starting their programmatic purchases, eventually internalizing the capability and tools if business volume justifies it.

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Included services in the offer are:

• 100% white label campaign management: coordination and optimization of campaigns to achieve marketing objectives efficiently;
• Data management: analysis and utilization of data to precisely target audiences and enhance campaign performance;
• Fraud prevention: implementation of measures to protect against fraudulent activities and ensure investment security;
• Analysis and reporting: providing detailed reports for accurate performance monitoring and informed decision-making;
• Compliance: ensuring adherence to current regulations for ethical and legal campaigning;
• Creative development: creating innovative and engaging advertising content to captivate the target audience;
• Rigorous budget tracking: strict monitoring and management of the budget to prevent overspending and optimize ROI.

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"Programmads Trading strengthens our commitment to innovation and support for agencies and advertisers. By adding this offering to our suite of services, we simplify access to the programmatic market, addressing the complex needs of our clients," - Gaëtan Godart, Founder & Managing Director at Programmads.

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About Programmads

Programmads is a full scope Adtech partner, guiding agencies and their advertisers at every stage of their programmatic journey. Whether it's navigating initial media purchases, facilitating adtech access and integration or supporting their advertisers in their in-housing process, we are committed to providing full-service, tailored solutions.